Reducing Food Waste - Love Every Slice

At Hovis®, we want you to enjoy every slice of your loaf while helping reduce food waste. Small changes at home can make a big difference for the planet.

Three Simple Tips to Make Your Loaf Last Longer

Enjoy the Crusts
Don't skip the end pieces—they're full of flavour and perfect for toast, breadcrumbs, or croutons.

Freeze for Freshness
Pop your loaf in the freezer and toast slices straight from frozen. It's quick, easy, and waste-free.

Seal It Tight
Always tie and knot the bread bag to keep your loaf fresher for longer.

Why It Matters

Every day in the UK, 20 million slices of bread are thrown away. By making the most of your loaf, you're helping cut waste and lower carbon emissions.

Have a look at our recipes!